Ruthless & Toothless is a life-style brand aimed at newborns to young teens. Launched by the tattoo artists of Miami Ink fame, the company designs everything from onesies and baby bottles to skateboards and iPhone covers.
Among my diverse roles at Ruthless & Toothless, I designed and edited layouts for seasonal catalogs of children’s apparel. I maintained files and specifications for print production for each collection and worked directly with all print vendors. I also designed layouts for the company’s website, Facebook fan pages, and various print materials.
Artist: Chris Garver
Creative Director: David Oliver Steinberg
Graphic Design: Liam Sweeney
3D Modeling: Alejandro Llamozas, Thiago Soares, Konstantin Kostov
Many of the products that we designed, such as the "Toothians" needed packaging. These characters were drawn by Chris Garver, who is a partner at Ruthless & Toothlesss. The toys themselves were modeled and textured by R&T's 3D modelers. The following are example of the packaging I came up with, as well as a rendering of a "Toothian"-themed store: